Collective Manipulation, not to be confused with Crowd Manipulation. Collective Manipulation is the intentional or unintentional usage of micro and macro aggression, manipulation techniques, such as laws, rules, expectations, love bombing, pressure, guilt, emersion, buzz words, suggestions, etc. mostly focused on one or several individuals by a much larger group in order to make them do something that is beneficial to the collective.
The international cult had millions of members and used collective Manipulation in order to recruit new members.