Cooker bait

Cooker bait is when a mainstream media outlet intentionally adds antivaxer buzzwords into headlines to generate clicks. For example, "died suddenly" or "mystery illness" this often sends Cookers into a frenzy in comment sections of mainstream media outlets. Cooker bait can be anything from plane crashes to young people passing away, any situation where someone has died unexpectedly is perfect for cooker bait.

7 news Australia's proffits must be down they've brought out the cooker bait to boost clicks