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One or more words which state something other than what the words which do not have an ulterior and covert motive in the message express.
One example of a Covert Intent Word is, “The Test Administrators will do their best to make your testing experience as smooth and stress free as possible.” The word “stress” reminds the test takers that there is such a thing as "stress." And makes anyone who is exposed to that word feel some level of stress—if only by remembering what stress is to grasp what the writer is saying.
One or more words which state something other than—or the opposite of—what the words which have no covert ulterior motive express in a message.
One example of a Covert Intent Word is, “The Test Administrators will do their best to make your testing experience as smooth and stress free as possible.” The word “stress” reminds the test takers that there is such a thing as "stress." And makes anyone who is exposed to that word feel some level of stress—if only by remembering what stress is to grasp what the writer is saying.
One or more words which state something other than—or the opposite of—what the words which do not have a covert ulterior motive in the message express.
One example of a Covert Intent Word is, “The Test Administrators will do their best to make your testing experience as smooth and stress free as possible.” The word “stress” reminds the test takers that there is such a thing as "stress." And makes anyone who is exposed to that word feel some level of stress—if only by remembering what stress is to grasp what the writer is saying.