it means when things are getting tough you have to get back up, dust yourself off and keep trying.
Let's all cowboy up and get this job finished!
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quit your bitching and be a man. when it gets tough start playing hard.
Before the big game against our rivals someone said "Cowboy up" to the pesimistic pussies.
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When faced with a hard chore, it's a shift in attitude from "can't" to a positive "can-do" with confidence and a non-complaining spirit that becomes contageous.
Halfway through a hot day of hauling hay you might tell yourself or your buddy to "c'mon, cow-boy up." and thereby keep your work and your attitude from going south.
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Essentially another term for self-endowment of strength and moral, or to another. Essentially another term for a similar phrase like, "toughen up", or "stop your belly-aching and fight!", etc etc.
"I'm sure this is a word made by southerners. I'm not southern, but I like the definition of what it means. Reminds me of me. ^_^ "
-me
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(an insult used between men): to metaphorically " grown an extra pair of balls" and assume your responsibilities like a grown
Not very bright teenage son: dad I got my girlfriend pregnant. What do I do?
Father: all you have to do is cowboy up son, and btw, I am busy ( closes the study door in son's face)
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The original meaning of "Cowboy Up" was to inform the next bullrider or bucking bronco rider at a rodeo to get ready to ride or "cowboy up". Now it means to stop being a pussy liberal snowflake with your safe spaces and whiny bullshit, grow up and be a man for once in your pathetic life.
Liberal snowflake type: Oh no! Trump won the election! I need to find a safe space to calm down and stop crying.
Real man type: No you need to stop being a pussy and cowboy up!
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