Creative Excellence

1) noun, A campaign that has all type of assets (text, images and videos in all aspect ratios/lengths) thus capable of producing all type of ads

2) noun, A myth or hoax. Commonly used among reps to pitch knowing it leads to nothing

1) the campaign performed better after adding all assets to be CE (creative excellence)

2)the campaign works better with only the assets we know are good, 30s vertical videos (F*** creative excellence)