Vampire Creativity

A marketing term used to describe advertisements with overly-developed creative themes. Viewers remember the commercial, but not the product or service it's for.

"Hey did you see that commercial where the guy has to work with an office full of monkeys?"

"Yeah that was hilarious! What was that for again?"

"Dude, I have no idea."

(In reference to CareerBuilder.com's vampire creativity)

Creativity vampire

Somebody who is not creative by themselves but gets more creative when they are working with a partner even if the partner doesn’t do that much except pitch ideas

Could you help me with a book I’m writing I’m a total creativity vampire