One who sells products to those anxious about their masculinity, or products that promise to confer masculinity. Masculinity is often coded as: patriotism, nationalism, militarism, or conservatism. Products marketed to be gender-affirming (masculine) or to aid in gender conformity as performance.
"Steve, what is up with your diaper bag?"
"You dig it? It's a TACTICAL diaper bag. It has the same silent velcro SWAT teams use!"
"No Steve. I do not on any level dig it. Stop making cuckmongers rich with your masculinity anxiety. You know that shit's contagious right"?
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"Did you know Bounce makes dryer sheets for men"?
"What a bunch of cuckmongers."