Term for when an electronic music producer / or musician in general releases a tune on their own digital label that no-one buys, listens too or gives a s*** about just so they can say they have a release. This can be accidental if this only happens with one release. If however they release scores of tunes in this way they are clearly either:
(i) Trying to counterfeit reputation ie. trying to mislead people of their true standing in the game to get bookings / further releases
(ii) Trying to be counterfeit status among their contemporaries
(iii) Tragically deluded.
See also Dead soul label (DSL)
Jim: "Wow DJ Killa Sniper is pretty big in the game. He has 15 releases".
Jack: "Nah, I looked them up. They're all DSR (dead soul releases).
Dead soul release (DSR)