When a girlfriend or potential girlfriend consciously decides to be really high-maintenance and a pain in the ass just so they can sound all "If you can't deal with me, then you ain't right for me" sassy n shit.
X: Hey man, why you look so bummed?
Y: My girlfriend is being so fucking bitchy lately, but I think she's doing it on purpose. She wasn't a bitch before.
X: Looks like she's got the Diva Complex. There's no hope for your sorry ass.
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A conceited / difficult individual who thinks so highly of themselves and or perceived talent that a negative connotation of being a "Bitch Diva" is applied. Especially when describing a dude who exhibits such behavior, to which the term "Bitch Diva Complex" would be appropriated.
Nigga you think you're all that, but really yo punk-ass gotta Bitch Diva Complex!