ENTRUpreneur

it's about creating value without compromising your values

En·tru·e·pre·neur·ship
/ˌentro͞oˈprənərSHip/

noun

The practice of establishing and operating a business venture focused on creating value in an ethical manner without compromising principles or moral standards. It involves conducting business activities with honesty, integrity, and concern for societal wellbeing and sustainability.

Entruepreneurs exhibit conscious leadership, foster inclusive and equitable work cultures, take responsibility for community development, and innovate solutions to drive systemic positive change. They balance purpose and profits, providing services or products that improve people’s lives while operating with lean finances and disciplined growth.

"Her pioneering work in sustainable textiles embodies the philosophy of Entruepreneurship - building an economically thriving business while honoring timeless human values." They are a true entrupreneur.