An especially convincing fake in sports, especially basketball.
From the dodgy practice of selling fake/lookalike items, particularly Nike Air Jordan's on the popular personal trading site.
NBA game circa. 1988 Chicago Bulls V. Atlanta Hawks, when defender Tree Rollins was so thrown by a Michael Jordan fake, that he stumbled and fell to his knees.
"Impressive fake there from Jordan. Rollins fell for it like an Ebay scam."