Ed Sheeran-ify

(verb)

To "Ed Sheeran-ify" someone is when a celebrity is asked by their management to make or contribute to videos/photos/interviews that will receive lots of attention due to it being a trend. This term is typically used when referring to old celebrities/celebrities that don't have a big online presence, because it shocks people when they "keep up with the trends", even when it's really just their management team.

Person 1: "Bro have you seen that Tiktok of Harry Daniels singing 'Houdini' to Dua Lipa?"
Person 2: "Yes, it's so clearly yet another Ed Sheeran-ify situation to get her more money! Harry is literally in an office this time, and is singing her newest song."
Person 1: "That's literally what I was gonna say!"