Empty Signalling

A term used when you want to virtue signal that somebody's else's virtue signalling isn't as good as your virtue signalling for unspecific reasons.

A way for low level influencers to attempt to move up the food chain by trying to discredit influencers more popular than themselves.

Instagram Wannabe Influencer: Posting a black square on #BlackOutTuesday is empty signalling. Let me now make 3 posts about why drawing attention to this issue I pretend to care about is bad because you did it in a way different from me, allowing me to be the number one virtue signaller and attention whore when really we should focusing on ways to stop police brutality against minorities.