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To brag, highlight, or bring attention to one's close relationship with a recently deceased famous person. Can also include referencing specific stories. Often these are done (consciously or not) to increase status through reminding everyone how close one was to a famous person.
John just posted a 4 page eulogy brag about that famous singer that died who he claims to have known quite well, but who in reality he just met backstage for 1 minute 15 years ago.
To highlight one's closeness to a famous person who recently died by loudly proclaiming how close you were with them and how much their passing affects you, all under the guise of a eulogy. Can be strengthened through the use of personal stories, photos, or nicknames.
John: It's so terrible that Johnny died, we were so close and I'll never recover from this.
Alice: You mean that famous billionaire that you met once at a conference 5 years ago?
That's guy's facebook post is a complete eulogy brag, he barely knew that famous person who just died and now he's acting like they were the closest friends ever and is so hurt by his passing.
Making a very public eulogy for a famous person in order to highlight your proximity, relationship, or familiarity to them upon their death (often to get attention for yourself).
When that famous painter Jack died, all his kids friends were eulogy bragging on facebook about how influential he was to them and tagging his son so that everyone knows they knew him personally!