excessive funding

(From the National Football League's penalty for 'excessive celebration') Said of a website that either requires you to remember yet another password or is loaded with so much advertising and pop-ups, yet has content that might be useful to you, as to be unusable. A website that doesn't pull its load.

User goes to interesting-looking site, gets bombarded with pop up ads only to find that you need to create a log-in to get the content.

Referree says: "Excessive funding...10 yard penalty..."