A phrase used when you and one or more friends are carrying a (usually heavy or awkward) object to instruct your co-carriers to orient the object correctly, even if you do not yourself know the correct orientation.
'Dude no... let me show you-'
'No.'
'Dude!'
'Fuck!'
'No!'
'No... Fuck'
'Dude, you got to FLIP it TURN-WAYS!'