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A phenomenon that has happened to several video games which gained such ridiculous popularity that they entered cringe culture only a short time after gaining popularity.
"It's so sad how Friday Night Funkin' had the FNAF Effect happen to it so quickly."
"Dude, who cares about that game, it's cringe!"
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When a Indy Game becomes successful, then the fanbase ruins it via Toxicity, Fan Fiction, NSFW Fan Art, ETC. Ruining the experience for new comers, casual players of the game, and annoying those who don’t play the game alike.
I loved playing Among Us and Undertale, before they succumbed to The FNAF Effect.
A ton of people start talking about one noun, and suddenly that one noun explodes everywhere on the Internet.
Scott Cawthon: Five Nights at Freddy's!
Internet: ok nice lets talk about that
(some time later)
Normies: WOAH FNAF!!!!!
Other People: Looks like that fnaf effect just happened...
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The name of the emotional outburst you may get after watching the Five nights at Freddie's movie
Will: Have you watched the fnaf movie?
Abby: OMG YAAS I FELT THAT FNAF MOVIE EFFECT SO HARD I WAS SO EMOTIONAL!!?!
Will: I'm glad.
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In a horror game, when the gameplay is harder than it is scary, the game loses the “horror” part and basically becomes pure tryhard. It’s the fnaf 3 effect.
“Man the jumpscares in this game just make me angry now, they really got that fnaf 3 effect shit with the difficulty”