Frappin' the Ol' Chino

is there a word for hyping something up that is bad
---redacted-- — Today at 22:18
propaganda?
---redacted — Today at 22:19
i feel like there should be
actually thats pretty fitting
but not quite in this context maybe
like a word for getting people excited to see something that is bad, versus hyping something up that is potentially bad to convince people it is good

man that joppa. nice dude but he;s always out there frappin' the ol' chino when you least expect it