The belief that any behavior, saying or product from France must be the pinnacle of sophistication.
Also see euro-quality.
The French phenomenon:
Mary: "Oh, I just LOVE those Lacoste shoes!"
Sue: "Thanks! And your Louis Vuitton bag is to die for!"
Mary: "It would be great if everyone else was as à la mode and sophisticated as us. Well, enjoy your date with Mark tonight."
Sue: "Oh, I will. He has a certain je-ne-sais-quoi, you know?"
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