He is a Russian bodybuilder commonly known as the popular "Gigachad" meme describing someone doing an action towards someone and it being described as "Chad-like", meaning to be beholden in the public eye as doing the most uncommonly right thing that may go against some peoples definitions of things like decent, humane, or popular. This internet meme came into popularity with the Russian bodybuilder Ernest Khalimov, whom has become the internet's superhero.
Bro, I pulled a chad-like move earlier.
What'd you do?
I got asked out by a female, and rejected her.
You ass, you probably broke her heart!
Exactly...
(note-the author has nothing against Giga Chad (Ernest Khalimov)