Give 'er all the way

A Canadian slang phrase referring to doing something with maximum effort, most typically with a complete disregard for any consequences of doing such. Also carries connotations of the behaviour being at least somewhat self-destructive.

Guy 1: "Fuck, that water looks kinda deep. Maybe we should turn around"

Guy 2: "Ahhh just fuckin' give 'er all the way, you'll make it"

They didn't make it