When you lower your expectations so low that whatever happens can't be any worse.
The year was 1998, Godzilla hit cinemas with record low ratings. I asked all my mates to come with me with no luck. Everyone Talked shit about the movie that I went in thinking it was going to be the worst movie of all time. Came out thinking, hey that was alright.... Godzilla Theory was born. Lower your expectations and whatever it is will be good.