The word 'Don' has many meanings but for this brand it means,
Someone who wants to be a boss, grinds hard, builds income, takes action to improve the lives of those they love, and most importantly, puts their family and friends in a position to succeed in life to the fullest and better themselves in every aspect of life.
Kyle: nah that shit hard what brand is that?
Rich: good looks bruh , its Inherit Da Don