When your a massive fighting mush from Belmont, with a huge appetite and has spent more hours in the gym/boxing gym than hes spent considering his finances after purchasing a Moncler jacket or Louis Vuitton bag that sets you back a tastey £500+.
Jay Brough: "proper smash a nando's me like" exclaimed Jay, wearing his £3000 outfit at the age of 16.
Person 2: "But you just spent £600 on a Moncler jacket didn't you?"
Jay Brough: "no its a gillet and it was only £575, its good quality for the price"
Person 2: "so you spent all that on a latex looking jacket that doesn't have sleeves, just for the badge?"
Jay Brough: *ignores comment, looks at you like you have no arms or legs and are wearing a shitty nappy on your head, and returns to his intellectual happenings.*