• When a promotional company purposely tries to overshadow a competitor by offering there service's before there competitor in order to sway business there way
• When a promotional company offers there service's before there competitor without sufficient promotional backing to spite there competitor
The term is coined from 'jump the gun' which is a term used when an individual acts before the proper or appropriate time
It is not illegal but is not a desirable trait as a businessman and may deter other businessman from dealing with you and can be seen as a snake move
I think they're trying to 'jump promote' me to steal my customers