When someone you don't like says something that's mad real.
Nick can't keep it 100 because I don't like him, but he can keep it 99 because he says trill shit.
COSR MONZR WE KEEP IT 99 BECAUSE SOMETIMES WE BE LYING
Keep it 99-having to lie at times cuz we give no fucks
Oh nah that's my cousin
Nah he aint gonna fight don't worry
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Coming from the saying “keep it 100”, meaning to keep it real.
Keeping it 99 means the opposite of this