Lady Gaga Effect

A term explaining the phenomenon of "pulling" people to you and following your activities and antics on an ongoing basis.

In business, the Lady Gaga Effect describes how individuals, groups and organizations create value-added products or services that "pull" people to you using digital media. The Lady Gaga Effect negates efforts to "push" products and services on clients and customers. It may reduce marketing costs since people are continually drawn to you.

Bloggers and Tweeters consciously or unconsciously use the Lady Gaga Effect to create a "buzz" around their latest postings and content. People then follow them because they seemingly get value from their insight and subsequent postings.

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