looksmaxx

The act of altering one's appearance in order to become more attractive. Can be 'soft' (meaning more normalized, less-invasive, and non-permanent methods of improvement, such as getting a haircut, going on a diet, or wearing makeup) or 'hard' (more intense methods such as plastic and cosmetic surgery and steroids). The term is popular amongst incels and femcels but the majority of people on the planet participate in looksmaxxing in some way or another.

"I am a deeply unhappy person. I think I am going to fixate on looksmaxxing to become more attractive instead of addressing the core issues that plague me."

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looksmaxxer

someone who partakes in the activity called looksmaxxing

I am a looksmaxxer.
He is a looksmaxxer!