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Low-hanging fruit farmer

Informal term for someone who only engages with easy, less challenging opportunities, while ignoring greater yet more difficult opportunities.

Etymology: Derived from the metaphor of "low-hanging fruit" representing effortless tasks or gains. Farmers, in this context, are individuals solely focused on these readily available options.

The marketing team are just a bunch of low-hanging fruit farmers, always chasing the latest trend instead of building long-term strategies.

by ubershmekel January 20, 2024