"A play on words made in reference to March Madness. March Madness is the annual college basket ball tournament held every year in March to crown the college basket ball champion. I know you don't watch sports so you can't relate BUT real men know exactly what I'm talking about." ~Kyle (pronounced K-aisle!)
Guy 1: Let's grow mustaches for Mustache March.
Guy 2: It's now March Stacheness, because I made it up.