MatPat Effect

I sense of uncanniness upon seeing the original version of an image that has been more commonly edited or modified for visual presentation.

Guy 1:Woah, this original image of MatPat is rather uncanny, bro.
Guy B: That's the um, the uuuuuuh, hold on...
Guy 2: *Googles it on UrbanDictionary.com*
Guy II: That's the MatPat Effect
Guy A: Ok

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Matpat Effect

When a person reads a YouTube video title and gets convinced at first that it’s about the channel poster’s departure, only to watch the video and it’s about something else.
This was coined after Matpat leaving Game Theory, and causing some other YouTubers to leave too.

YouTube Title: The Future of the Channel…
Comment below video: Holy shit, I thought you were leaving for a second.
Reply: No, that’s just the Matpat effect calling to you.