This is the name of the sports franchise that Kara Swisher and Scott Galloway invented in March of 2024 on their podcast. Although it started as a joke they were funded by Mark Cuban to build a new tier 2 world soccer team called the Mendacious Fucks. My name is an inside joke because Scott uses that handle to insult people with a big word that they don't understand. He's basically calling people liars which is kind of a fun name for an international soccer sports franchise.
Scott laid out the challenge. He was going to take on wrexham he was going to create a billion dollar Enterprise with his partner Kara all in sports by not caring about sports at all. He was the king of the Mendacious Fucks and they were playing all attack football and selling a lot of merch.