Myv-kei, also Miyavi-kei, is the style in which all visual kei artists attempt to look like Miyavi by styling themselves after him either by getting a lipring or just plain remodeling their faces so they can be a clone of him.
Word is inspired by the fact that when flipping through an issue of Cure Magazine, you see so many people that look like Miyavi.
Did you see that one guy? He's another victim to Miyavi-kei.
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MYV means My Valentine.
Guy: BTW want to be MYV
Girl: Ummmm I have a boyfriend... Sorry dude