National ECE visibility day

December 30th is national ECE (ear canal eczema) day.
On this day, at exactly 2:32 pm (ADT), everyone must scratch their left ear, to commemorate people who suffer from ECE

Chloe: yo we have to scratch our ear soon, its 2pm
Khalia: why?
Chloe: dude, its national ECE visibility day, you gotta scratch for Laura
Khalia: oh yeah