A more up-to-date way to annoy friends on social networking sites. A "new rick roll" becomes especially necessary when no one even checks the links you post anymore, because you've already rick rolled all your friends multiple times.
Specific examples of the new rick roll can include but are not limited too: running a straight like on someone's page or pulling a status highjack.
Mike: What are you giggling about?
Sally: I just straight liked five people, its my new rick roll.