Basically the Japanese version of Electronic Arts (or EA). They were a once great company who started turning to crap in the 2010s. This all started when they would localize licensed games based on anime, manga, and doujin franchises, only to degrade them. Things started getting bushier when they began licensing anime titles with no dubs.
Konata: Hey, did you get Touhou Gensou Rondo?
Susumu: No, that's a crappy Nippon Ichi game. I heard they pulled an LJN on it when localizing it for North America. Basically a long tutorial, bad backgrounds, and nobody online. I'm gonna get the AVGN to review this.