Term used to describe the (post) new wave boys from the late 80's - early 90's in Montreal, Canada.
That paisley patterned vest would be perfect for your Pepsi-boy!
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my own alter-ego muwaha!1
'i kicked pepsi-boy in the balls last night'
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When they aren’t a coke person and they are just Pepsi boys.
Man that dude Cookie is just a Pepsi boy!