pimp in the box

Self-effacing nickname given by sports talk host Jim Rome to himself where he essentially calls himself out as a sellout, i.e., that he promotes or 'pimps' products for money on the radio, aka "the box". Occasionally shorted to "Pimp" by callers and/or guests.

"I am the Pimp in the Box, Jim Rome..."
"What's up Pimp, great show."

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