Positive Entrepreneurship

A principled approach to business prioritising wellbeing and sustainable growth.

Positive Entrepreneurship draws on the PERMA model of Positive Psychology (Positive emotions, Engagement, Relationships, Meaning and Accomplishment) and applies these principles to the practice of entrepreneurship, as a path to improved personal and professional wellbeing.

Positive entrepreneurship has opened the door to a new model of enterprise and growth, which does not emphasis work above wellbeing, but instead empowers entrepreneurs to develop a healthy mind, body and business.