Profile Sourcing

The term used by social media gurus when they use fake profiles to boost their follower/like numbers.

A: "Look at these numbers! Our asses are gonna get kicked. Can't you use that fake profile trick- you know the one where you pretend to be a 27 year old hot girl in your bikini?"
B: "It's called Profile Sourcing!"
A: "Of course it is dear :-/ "