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Selling your company to Microsoft without any regard for your customers. The company Mojang did this with their IP Minecraft - a voxel-based open world game that had a huge number of players.
Skype Pulled a Mojang a few years ago. Now, their client is absolute shit
To Pull a Mojang you have to be a heartless bastard of a CEO.
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1 When you give your children their birthday presents in two-installments over the course of 8 months.
2 When you taunt your children with birthday presents two, often three years before you intend to give them their birthday presents.
I was totalling 'Pulling a Mojang' on my kids the other year. I told them in the fall of 2019 they were getting their coolest birthday presents ever. Too bad they don't know they're actually getting them in the winter of 2022.