1: The act of throwing a party or other elaborate social event with the distinct intention to attract a specific individual, usually a current or past romantic interest
2: Making a public social media post (Instagram, Snapchat story, Facebook, etc.) that is intended to be seen or grab the attention of one particular person, typically a current or past romantic interest. This is done usually in a vague manner as not to come off as overtly obvious, to maintain plausible deniability of the intention of the post especially with the non-intended audience. This is furthered when the original poster removes the post shortly after it was viewed by the intended recipient.
John was really pulling a Gatsby last week when he threw that party, he told me he only did it to try to get his ex to pull up so he could talk to her.
To throw a party only to mope about and not engage or interact with the guests. The intent of such an action is usually to set an unknowing trap for a long lost love.
Jeff decided to pull a Gatsby after Carol broke up with him. Poor bastard was trying to win her back with his Wii and awesome vinyl collection.
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(Verb) to befriend someone just to get closer to your crush.
John hung out with Katie this morning just so he could talk to his crush, Jaime. He was accused of pulling a gatsby