Quaint Capitalism

(Noun)
A capitalist theory which opposes economic domination by large corporations in favor of small-scale, generally local businesses, thus leaving most economic activity to the petite bourgeoisie.

Businesses operating on this theory are often characterized by a kitschy, cozy aesthetic, cheugy merchandise, and a strong pride in being small local businesses.

Allison prefers quaint capitalism over corporatism, so she shops at her local farmers' market instead of the grocery store.

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