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The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)--but with a minimum of effort or pragmatic result. (Akin to "green-washing" with environmental issues and "pink-washing" with breast cancer.) LGBTQ LGBT Slacktivism hacktivism pride gay pride LGBTQ pride
"People are so excited that the city painted the crosswalks with LGBTQ-pride colors, but in all seriousness, I think it's just rainbow-washing." LGBTQ LGBT Slacktivism hacktivism pride gay pride LGBTQ pride
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Rainbow washing is when companies slap rainbows on a teeshirt to sell for 20 dollars during pride month while not actually helping the LGBTQ community.
Company: Buy our new #Slay hoodie for 20 dollars to support pride month!
Person 1: As a bi man, what are you doing to actually help the community?
company: Well... we made our logo rainbow, tweeted "Love is love" and designed a rainbow hoodie.
Person 1: I asked you what you are doing to help. Rainbow washing helps nobody.
Company: Well... we hire LGBTQ employees.
Person 1: 7% of your staff is LGBTQ, they have no workplace discrimination protections, trans healthcare is not covered, you make ppl wear gendered uniforms, you fired someone for coming out as gay back in 2014, and you donated 2 million dollars to anti-gay lawmakers.
Company: Well... Happy pride anyways!
The Realization that you have been over pandered to.
They painted the crosswalks pride colors for pride!!
So? No one cares anymore, it's just about politicians buying votes, and companies selling shit now.
It's all just Rainbow Washing.
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