What you feel when you watch a documentary about climate change and remember all the crap you just ordered online.
"Wow, this episode of Patriot Act is really disturbing. I had no idea fast fashion was creating so much waste. Hey, are you okay? You look like you're going to throw up."
"Yeah... just thinking about the 10 shirts I don't need that'll be arriving on my doorstep tomorrow and having some serious retail guilt. I'm an asshole."