rotisserie chicken strategy

The implementation of a Rotisserie Chicken strategy, also recognized as a loss leader strategy, involves the deliberate offering of a product or service at a price point that does not yield profitability in and of itself. This particular pricing approach is strategically adopted with the overarching goal of attracting a burgeoning influx of new customers. Furthermore, the underlying rationale extends beyond the initial transaction, as it aims to cultivate and capitalize on subsequent opportunities to vend additional products and services to this expanded customer base.

Tom: How is selling $1 tacos on Tuesday still viable in this economy?

Frank: They are using the rotisserie chicken strategy to drive new customers to their business.