Self-cancel

To kill yourself

Rufus: This hangover is devastating.
Guy 1: I feel so bad that I want to self-cancel.

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Self Cancel Culture

When an individual, group, or organization goes so extreme in their beliefes that they unknowingly destroy (cancel) themself.

Professional sports and Hollywood have created a Self Cancel Culture and are unaware of their own self destruction.

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Self-cancel culture

Self-cancel culture refers to the act of proactively removing or concealing one's own online content to preemptively avoid potential criticism or backlash.

Ever since her controversial post went viral, Jenna has been practicing self-cancel culture by removing some of her older posts to avoid further backlash