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When you're a manga publishing company and you decide to fuck with your readers by publishing colored manga that looks like a baby puked on a canvas instead of decent colors, especially using an airbrush on things that do not need it.
Person A: Man have you seen the new colored chapter for JoJo?
Person B: Yeah, but man, they really overused the airbrush on Wonder of U's palette.
Person A: Yeah, big Shueisha moment right there.
A very popular publishing company that is usually associated with anime.
"This is a non profit fan based parody. Dragon Ball, Dragon Ball Z, Dragon Ball GT, and Dragon Ball Super are all owned by Funimation, Toei Animation, Shueisha and Akira Toriyama."