The effect that occurs when the Snowflake realizes they are entitled to nothing, they're not that special at all and should've developed thicker skin throughout life. They are melting uncontrollably because they are no longer in denial of the false reality and construct that they have believed about themselves, hence smelted.
Dutch was getting a little offended over some of the ribbing from his fantasy football cohort. That was the moment his buddy Zicky Gervais realized what was occurring Dutch was at the beginning of the process of becoming a Smelted Snowflake.