Soccer sandal effect

(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and/or worthless, now seems "hot".

See also soccer sandal.

"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three examples of the "soccer sandal effect".

8👍 6👎

Soccer sandal effect

(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and worthless, now seems "hot".

See also soccer sandal.

"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three great examples of the "soccer sandal effect".

1👍 2👎

Soccer sandal effect

(noun) - The over-reaching and yet inexplicably clever marketing gimmick of labeling and identifying a product (or person) with an often inaccurate, "cool-sounding", or "trendy" description so that the product/person, which would ordinarily be thought of as unattractive, unskilled, and worthless, now seems "hot".

See also soccer sandal.

"Super-star" Ashlee Simpson, "actress" Paris Hilton, or "TomKat" are three great examples of the "soccer sandal effect".

1👍 3👎